The Seven Network has committed to broadcasting daily coverage of the European Games to 8.4 million households in the country. Seven has been Australia’s highest-rated channel since 2007.
The deal with Seven Network extends the reach of the European Games to all corners of the globe, with deals already signed in the United States, Canada, China, India and the Arab World, as well as with a host of European broadcasters.
Mr Simon Clegg, Chief Operating Officer of Baku 2015, said: “The Seven Network is an established and respected Olympic broadcaster, and their commitment to the European Games underlines that this is the most important addition to the international sporting calendar for decades.”
With this agreement, the Baku 2015 European Games has now announced deals to broadcast the Games in 57 countries.
Saul Shtein, Seven’s Head of Sport, added: ”As a network we are determined to bring the biggest events in sports to our audiences in Australia. We see the European Games as a natural fit with our long-term commitment to the Olympic Games and our recent agreement to also broadcast the Paralympic Games. We are honoured to be the network of the first European Games. We are proud of our long partnership with the IOC and the Olympic movement, and we look forward to our partnership with Baku 2015.”
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